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Five Ways Your Business Can Improve Its Search Engine Rankings

5 Tips for SMBs to Improve Search Engine Rankings…

In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results…

1. HTML tags – Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.

2. Alternative text images – Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.

3. File hierarchy – How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.

4. Sitemap – A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.

5. Content quality – Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.

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Five Things You Should Do Right Now to Preserve Your Network and Systems

5 Things SMBs Can Do Right Now to Preserve Their Network and Systems

1. Backup Files Every Day – As catastrophic as data loss is, the number of businesses that still are not backing up their network is unbelievable. According to the Symantec Small to Medium Size Businesses (SMB) data, only 23% of SMBs are backing up their data on a daily basis and fewer than 50% are backing up data weekly. Any number of events can result in data loss, so the importance of frequently backing up your network cannot be overstated.

2. Ensure Backup Procedures Are Checked Regularly – Many times business owners think that they have a backup system in place only to find out after it’s too late that it hasn’t been working properly. It may seem like your files are being backed up daily, however, the backup could have become corrupt or it is not backing up huge chunks of critical data. Check your backup procedures regularly to ensure they are working properly in order to be sure that ALL of your data can be recovered. In the age of BYOD (Bring-Your-Own-Devices) it is also important to frequently backup data on your employee’s personal laptops, iPads or Blackberrys, so make sure you have a procedure in place to check those backups as well.

3. Make Sure Updated Virus Protection and Firewalls Are Always Enabled – Far too many companies either have no virus protection, expired virus software licenses, or disabled virus programs that aren’t running at all. This makes their business technology vulnerable to virus attacks from emails, spam, data downloads, and unreputable websites. Further, because of inadequate firewall protection about 40% of small to medium businesses will have their network accessed by a hacker. Chances are, when these businesses are attacked they will be entirely unaware it is happening. In order to protect your valuable data and assets, ensure your virus protection is adequate, up-to-date and functioning properly and that your firewall is intact. Finally, don’t forget to update security patches and change passwords when an employee leaves in order to deter hacking attempts.

4. Monitor Server Drives – Dangerously full server drives can bring their own set of problems – ranging from program and server crashes to sluggish email delivery. Proactive monitoring and maintenance of your server can spare your business a lot of problems down the road.

5. Regularly Check Critical Built-In Logs – Very few problems with technology emerge suddenly. These problems typically progress over time and evolve into more serious problems. Frequently review your critical built-in log files to help identify the problem before it has gotten out of control and wreaks havoc on your business infrastructure.

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Data Loss Can Cause You to Shut Down

Data Loss Can Cause You To Shut Down — Research by National Archives & !important; Records Administration

Small and medium sized businesses today are relying more than ever on IT systems to efficiently run their business, support customers and optimize productivity. These systems house sensitive digital data ranging from employee and customer information, to internal emails, documents and financial records, sales orders and transaction histories. This is in addition to applications and programs critical to daily business functions and customer service.

While corporate-level data losses and insider theft are well publicized, many smaller businesses have also become casualties of data loss and theft. Following a significant data loss, it is estimated that a small-to-medium sized business can lose up to 25% in daily revenue by the end of the first week. Projected lost daily revenue increases to 40% one month into a major data loss.

According to The National Archives & Records Administration in Washington, 93% of companies that have experienced data loss, coupled with prolonged downtime for ten or more days, have filed for bankruptcy within twelve months of the incident while 50% wasted no time and filed for bankruptcy immediately. Finally, 43% of companies with no data recovery and business continuity plan actually go out of business following a major data loss.

Still, a survey conducted by Symantec SMB revealed that fewer than half of SMBs surveyed backup their data each week. Only 23% of those surveyed said they backup data every day and have a business continuity plan in place.

Businesses play on a much bigger playing field than they did two decades ago. Any disruptive technological event – even the smallest of incidents – can have an amplified impact on day-to-day business and profitability. Being proactive with data recovery solutions, and having emergency response procedures in place prior to a disruption or data disaster, is the only way to minimize downtime and soften the impact of such events.

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Can You Really Afford Not to Have a Backup Plan?

7 Must Haves for Your Small Business Website

According to Symantec SMB, 50% of SMBs admit to having no backup and disaster recovery plan in place. 41% of those surveyed confessed that they had never even given much thought to implementing a disaster recovery or business continuity plan. If you are one of them, then you really need to think about whether you can afford the status quo. Answering these questions will help you decide.

1. How often is employee productivity and customer accessibility or service stalled each day from a downed network or system?

2. How much downtime can your business truly afford and what kind of backup or recovery solutions are in effect when systems are unavailable?

3. What level of IT support can be accessed? Can it be accessed quickly enough to minimize damage? Are you confident that your business can either be back online or be able to access lost data with minimal disruption, no matter what?

4. Is your most critical data frequently backed up? Is the data on the personal laptops, iPads or Blackberrys of employees backed up? Are all backups stored in a location off-site and quickly accessible in the event of theft, fire or flooding? Are you using any custom installed software and is the supplier still in business should this software need to be re-installed or updated? Are account details, licensing agreements, and security settings somewhere on record, and is it duplicated off-site?

5. Are your systems truly protected from theft, hackers, and viruses? Are passwords to sensitive data changed whenever employees leave the company or business unit?

6. When was the last time you tested backup processes to ensure they are working properly? How quick were your back ups?

Answering these questions will help you understand if you are needlessly bleeding money every day by subjecting your business to the high hourly rates, service charges, trip fees and wait times of on-call IT support. If you are an SMB, you don’t have to fear technology failure. A trusted MSP can help you resolve these challenges in a more effective and efficient manner.

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Can Small Businesses Afford Managed IT Services Providers?

When determining the affordability and ROI of engaging with Managed IT Services Providers, small business owners often find themselves in a position of trying to balance a limited budget while making sure they have the proper tools to grow their business. It is a challenge many business owners face, in that they recognize the need for additional products or services that will allow their business to continue to thrive. However. funds may be in short supply to achieve these goals. This is especially true today, when small business owners find financial institutions less willing to extend credit in the current economy.

Faced with this challenge, many small business owners are forced to make difficult decisions as to where they can afford to spend money to improve their business. One of the areas in which business owners are on the fence is whether or not hiring a managed services provider is something they can afford. In some cases the cost is not worth the benefits, however there are many situations where cutting costs will end up costing you more money in the long run. Here are a few reasons why managed service providers may be more affordable than the alternative.

Technology – In order to be competitive in this day, small businesses must remain up-to-speed with current technology. The amount of money invested in this area can be quite large, making it necessary to ensure you have someone in your corner who can help manage and support the technology used in your business. While the average person is becoming increasingly well versed in the use of basic technology, there remains a need for experts in the industry to ensure your business can stay up and running on a daily basis as well as in the event of a natural or man made emergency.

Internal IT – Larger corporations have the budget necessary to support an internal IT department that provides expertise and support of the technology used by the company. Small businesses do not have the same resources and often find themselves either without backup or paying a high price when they have to bring in an outside expert.

Services provided by MSP’s- When a small business enlists the help of a managed service provider, they will agree to a contract which covers specific services at a specific price. This allows the the small business owner to see upfront what they are paying for and how it will work in the budget. Some of the services provided by msp’s include; computer and server support, data backup and disaster recovery, network security, custom software solutions, remote network monitoring and technology evaluation and planning. Depending on the business these services can be customized to meet the specific needs of the client, making it possible to reduce costs in certain areas.

There are many reasons why a small business owner might feel managed services providers are not something they can afford. Unfortunately the services provided are often not realized until there is an emergency, where small business owners quickly discover the amount of money spent to “fix” a problem or recover from a disaster is much more expensive than planning for it in the first place. In this case it is not a matter of if you can afford manages services, rather if you can afford NOT to have them.

Click here to learn how Netivity Inc. can help you save on IT costs with our Managed IT Services for your business in Huntsville, AL and surrounding cities.

 

 

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How Managed IT Services and Cloud Computing Improve Your Business

Small business owners who are not already on board the “cloud” may be missing out on a great opportunity to improve their business operations as well as profitability. Cloud computing has changed the landscape of business dramatically in the past few years. In order to reap the most rewards from technological advances, it is important first for business owners to understand what they are dealing with and how new technologies can improve the functionality of their business.

What is Cloud Computing?

To better understand this concept you must only turn to the Internet. How the Internet is used has changed greatly over the years and in terms of business, any programs or services that you use via an Internet connection could loosely be described as a cloud service. Cloud computing allows you to utilize software and services without having to run the servers or software in house. These outside vendors run the software and servers, making it possible for you to pay attention to what is most important, running your business. Examples of cloud computing services that are commonly used by businesses today include; Salesforce.com which offers programs to aid sales staff in tracking customer information and data storage backup services such as those offered from Amazon.com.

Benefits of Cloud Computing

As more and more businesses are relying on cloud computing services you might wonder how they can benefit your business. There are many benefits including long term reduction of software and computer costs, improved data security (secure off site backup and storage) and increased functionality and customer service. As cloud computing continues to evolve and offer additional products and services, many businesses that are currently on the fence will make the decision to venture to “the cloud”.

Managed IT Services Can Make the Transition to Cloud Computing easier

Despite the growing popularity of cloud computing and the increased number of companies utilizing these services, not all business owners nor customers are completely convinced this is the way to go. There is little doubt that this area of technology will continue to develop and likely become main stream within a few years. With that in mind, business owners who question this technology can benefit greatly by consulting with managed service providers to help guide them through any transitions. Managed services providers are up-to-date with all new technology and can offer services that include cloud computing to improve the way your business runs as well as provide much needed assistance in the event of a man-made or natural disaster.

By working with a Managed IT Services Provider your business can immediately reap the rewards of cloud services while still having trained professionals in your corner to ensure your business is adequately protected and invested in this technology. Finding the right managed services provider can make the difference between your small business increasing efficiency and improving functionality versus getting left behind in the virtual dust. Working with a qualified managed services provider will eliminate much of the confusion associated with “new” technology and position your business in a place where you can compete with others in your field while reducing in-house IT costs.

Click here to learn how Netivity Inc. can help you benefit from the Cloud with our Cloud Computing Solutions for your business in Huntsville, AL and surrounding cities.

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5 Reasons to Implement a Managed IT Services Solution

Information Technology services are essential to the success of every organization, large or small. With increasingly competitive business environments, CEOs and small business owners are under great pressure to maintain a highly qualified staff and to make sure their technology is obtaining a better ROI than their competitors’.

These goals are not easily achieved, particularly for young or small businesses with less financial resources and time available. Having your own successful information technology department can eat up too much of the company’s budget and time resources, and eventually cause a loss of its competitive edge. These disadvantages of maintaining an in-house IT department are why companies of all sizes have turned to using managed service providers to either assist their existing IT department or become their virtual IT department, handling all of the technology involved in keeping their businesses running at optimal levels.

The benefits of using a managed IT services solution are numerous, but the top 5 benefits of managed services for business include:

  1. Benefit from the expertise of a specialist, without having to spend time and financial resources training your staff to become experts
  2. Decrease your technology risks with Managed IT Services. Your company doesn’t have to worry about losing and trying to replace trained staff members, or about repairing, implementing or replacing complex technology solutions with Managed IT Services
  3. Enjoy access to the most up-to-date, sophisticated technology solutions without having to invest in expensive equipment.
  4. Experience ultimate control over your business technology without having to manage an information technology department. This gives you the time you need to focus on what you do best: your business functions.
  5. Reduce stress and improve efficiency of your staff. When you make good use of Managed IT Services resources, your staff isn’t tied up with IT concerns and they have more time to focus on tasks that are productive for the business.

Click here to learn how Netivity Inc. can help you benefit from managed IT services in Huntsville, AL and surrounding cities.

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